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INCUBATOR PROGRAM

“Best of What’s New”

Celery LLC

Photo: John B. Carnett/Popular Science
Celery LLC, a company in Rensselaer’s Incubator Program, was selected as one of the winners of the 2006 “Best of What’s New” award by Popular Science magazine. Each year, the publication’s editors review thousands of products in search of the top 100 tech innovations of the year — breakthrough products and technologies that represent a significant leap in their categories. Celery has developed a mail service device that allows users to send and receive e-mail without the use of a computer.

The company was founded in 2003 by Rensselaer student Adam Wishneusky, currently a senior majoring in the Product Design and Innovation program (PDI). He serves as the company’s chief technology officer. Rensselaer graduate Neil Grabowsky ’04, who also majored in the PDI program, is the vice president of sales and customer service. Based on his research findings, Wishneusky decided to create the device in an effort to address a growing need among senior citizens who were unfamiliar with computer technology, and therefore not included in e-mail exchanges between family and friends.

“We are delighted to be among a group of top tech innovators recognized for developing cutting-edge technologies and products,” said Andrew Gibson, chief executive officer of Celery LLC. “We live in a networked world, and our mission in developing the device is to include seniors and others in the process of communicating with family members and friends via e-mail, so that nobody is kept out of the loop.”

The award was presented to new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health, and Recreation. Celery LLC was recognized in the Computing category. The winners were featured in the magazine’s December issue.

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